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Specialized was founded in 1974 by Mike Sinyard a cycling enthusiast who sold his Volkswagen Bus for $1,500 to fund a cycle tour of Europe. Sinyard started out importing Italian bike components that were difficult to find in the United States but the company began to produce its own bike parts by 1976, starting with the Specialized Touring Tire In 1981, the company introduced its first two bikes, the Sequoia, a sport-touring design and the Allez, a road bike. Since then Specialized has seen it's brand become known worldwide as one of the premier bicycle manufacturers.

specialized bike gear